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XO QUAY

XO QUAY
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#QUAY X LIZZO | 2020 REPRESENT

Our latest campaign with multi-platinum, Grammy-winning singer, rapper, and truth-teller, Lizzo has us looking towards the future in a star-studded range of new glammed-out sunnies, blue light glasses, and accessories starting at $65—including three extremely limited edition styles juiced up with genuine crystals, which are priced at $140.

While the product and Lizzo are headline-grabbing, the real star of this campaign is about making change. With more people than ever are feeling the extraordinary strain of food insecurity, we’re continuing the work we started during our first QUAY X LIZZO launch + donating 50,000 meals to Foodbank Victoria to coincide with our new campaign.

We caught up with Lizzo about our latest collab in a mini Q/A.
Q/A has been a mark of the Quay Australia brand for years. And it’s more than just our initials—it’s what we stand for. For our Q/As we check in with some of the coolest people we know to walk a mile in their shades + get a fresh perspective on some of the topics we think are worth talking about.

Q: The new collection features everything from classic black frames to over-the-top accents like star studs + hot pink gradients. Which aspects of our new collection speak to you most?

A: I love how much fun this collection is. The spring collection was very superstar, sexy, glam...but this feels rock n roll!

 

Q: We love that you and your squad have been rocking styles from our first drop non-stop—what is your go-to pair with the new collection?

A: I know I've taken a lot of pics in the ICY, but I wear TRANSCEND every day. I got a pair in the purse and a pair by the pool.

 

Q: Your creative director + close friend, Quinn Wilson, both creative directed + shot this campaign. What inspired you, and how do you work together to develop creative concepts?

A: This shoot felt like family. Quinn really took the lead with concepts, and I followed her leadership. I trust her, so it's easy to create together.

 

Q: 2020 is a unique time to launch a campaign. We have centered both of our collaborations around giving back to both the customer and the community. What does our partnership + the ability to give back with it mean to you, especially at this time?

A: I've been waiting for the moment where I can give back. It's the reason why I do this. If I do anything, it should always be beneficial to the betterment of us.

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COMMUNITY IS QUAY

The belief that COMMUNITY IS QUAY and that all people—regardless of gender, sexual orientation, race, or creed—deserve respect, opportunity, and love is central to everything that we do at Quay. We are nothing without the unique, diverse group of individuals internally + externally who have allowed us success over the years.
We believe in our inherent duty to spread the Quay vision far + wide through philanthropic and cause programs, and to support causes that amplify and nurture the self-expression, confidence, and wellbeing of our global community.

REPRESENTATION MATTERS

Voter education matters. Voter access matters. Representation matters. Together with Lizzo, we're empowering our communities to use their voices + make change this election year.

To coincide with the launch of our second QUAY X LIZZO collection, we're teaming up with the NAACP Legal Defense and Educational Fund, Inc. (LDF), and the Lawyers' Committee for Civil Rights Under Law to lift barriers to voting in the US. We’re committing $100K USD to help fund the LDF's Prepared to Vote initiative to protect voting rights + support Black political engagement, and Lawyers' Committee's Election Protection program. Election Protection, anchored by the 866-OUR-VOTE hotline, is the nation's premier voter protection program working year-round to ensure that all voters have an equal opportunity to vote and have that vote count.

In Australia, with more people than ever are feeling the extraordinary strain of food insecurity we continue the work we started during our first QUAY X LIZZO launch, donating 50,000 meals to Foodbank Victoria**—an organization that helps provide meals to families doing it tough.

**$1 AUD helps provide two meals secured by Foodbank Victoria.

LBGTQ MENTAL HEALTH

To coincide with to the launch of The Pride Collection, featuring bestselling shapes with mirrored rainbow lenses, Quay is donating $50,000 USD to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people. Quay believes that Pride is a time for celebration, but also a time to reflect on and take action in the fight for social justice for all people.
The Trevor Project offers a suite of 24/7 crisis intervention and suicide prevention programs, including TrevorLifelineTrevorText, and TrevorChat as well as the world’s largest safe space social networking site for LGBTQ youth, TrevorSpace. Trevor also operates an education program with resources for youth-serving adults and organizations, an advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and a research team to discover the most effective means to help young LGBTQ people in crisis and end suicide. If you or someone you know is feeling hopeless or suicidal, our trained crisis counselors are available 24/7 at 1-866-488-7386 via chat www.TheTrevorProject.org/Help, or by texting START to 678-678.

THE FIGHT FOR RACIAL JUSTICE

We stand in solidarity with the fight against the systematic oppression of the black community and are committed to creating visibility into the black experience + ending racial injustice. Quay donated $50,000 USD divided among organizations that support the fight for racial justice in June 2020—the Equal Justice Initiative, The Loveland Foundation, the NAACP Legal Defense and Education Fund, and Change the Record. We're also committed to donating another $100,000 USD before the year ends.

We also believe in the power of representation and are committed to expanding diversity in everything that we do. We don’t know the answer to everything, but we are committed to continuing to learn and have honest discussions with our community about how we can amplify black excellence.

THE FIGHT TO END HUNGER

More people than ever are feeling the extraordinary strain of food insecurity. Food banks nationally are facing dissipating supply chain + volunteer support during the global pandemic. To coincide with the launch of our QUAY X LIZZO collection, we teamed up with Feeding America®, the largest domestic hunger-relief organization in the country, on a Buy One. Get One. Give 100 Meals. campaign. From May 20-25th 2020, together with Lizzo + our community, we donated over one million meals to people struggling with hunger.

*$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.

FRONTLINE HEALTHCARE WORKERS

We shifted a portion of our manufacturing efforts in April 2020 to produce certified medical-grade protective goggles + safety glasses for frontline healthcare workers supporting communities impacted by COVID-19. With the help of our squad, we donated 30,000+ pairs of eyewear with a Buy One, Get One, Give One campaign that donated one pair of eyewear for each purchase.

AUSTRALIAN BUSHFIRE RELIEF

Our hearts ached as we watched devastating bushfires tear across communities in Australia in January of 2020. We commited to donating 100% of the proceeds from our Australian website on January 4th and, with your support, raised over $60,000 AUD for bushfire relief. Donations went to WIRES Wildlife Rescue + Vinnies.

THE RIGHT TO AN EDUCATION

In August 2019, we launched our Education is Quay campaign. The scholarship program gave ten Quay Squad members the chance to win a $10,000 to pursue their education goals + fuel their dreams. We reviewed thousands of applications from across the United States, Australia, and New Zealand, and in January, awarded each of our ten incredible winners $10,000 USD.

 

 

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THERE IS NO NEUTRAL POSITION ON RACISM

The only way to fight racism is to be actively anti-racist—educate yourself, speak up, donate, take action. There is no neutral position on racism.

 

We stand in solidarity with the fight against systematic oppression of the black community and are committed to creating visibility into the black experience + ending racial injustice. We believe the only way to fight racism is to be actively anti-racist—educate yourself, speak up, donate, take action.

 

We are starting with a donation of $50k to organizations that support the fight against racial injustice—and are committed to another $100k before the year ends. See below for a list of the local and international organisations we’re making the first donation to.

 

We believe in the power of representation and are committed to expanding diversity in everything that we do. We don’t know the answer to everything, but we are committed to continuing to learn and have honest discussions with our community about how we can amplify black excellence.

 

DONATE WITH US

 

EQUAL JUSTICE INITIATIVE https://eji.org/

The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

 

THE LOVELAND FOUNDATION https://thelovelandfoundation.org/

The Loveland Foundation works to bring opportunity and healing to communities of color, and especially to Black women and girls. Through fellowships, residency programs, listening tours, and more. Ultimately, they hope to contribute to both the empowerment and the liberation of the communities they serve.

 

NAACP LEGAL DEFENSE AND EDUCATION FUND https://www.naacpldf.org/

The NAACP Legal Defense and Educational Fund, Inc. is America’s premier legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans. LDF also defends the gains and protections won over the past 75 years of civil rights struggle and works to improve the quality and diversity of judicial and executive appointments.

 

CHANGE THE RECORD https://changetherecord.org.au/

Change the Record is Australia’s only national Aboriginal led justice coalition of Aboriginal peak bodies and non-Indigenous allies. They work to end the incarceration of, and family violence against, Aboriginal and Torres Strait Islander people.

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#QUAYXLIZZO CONFIDENCE IS QUAY

We're all looking for something to believe in. A reason to feel good as hell. Introducing a new collaboration with multi-platinum, award-winning singer, rapper, and truth-teller, Lizzo. A juiced-up collection starting at $65 AUD.

To coincide with the launch, we’re teaming up with Lizzo and Feeding America, the largest domestic hunger-relief organization in the country. From 20 – 25th May, customers can buy any pair, get another pair of their choice for free (cuz we love you), and together we’ll help provide at least 100 meals per purchase—up to one million meals. Want to make a larger donation to Feeding America? Click here to donate directly on their site. QUAY X LIZZO for good.

Inspired by Lizzo's bold, unapologetic style and our team of in-house product designers created the new collection with her as our muse—eight feel-good styles, including new takes on some of our fan-favorite sunnies + blue light glasses, plus a sunnies chain that also works as a necklace or bracelet.

We see Lizzo as an icon of confidence, self-love, and self-expression, which is why we tapped her to be the face of our Confidence is Quay campaign. She speaks her truth and, in doing so, empowers all of us to do the same. Confidence. Self-love. Laughter. We see that.

 

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BUY ONE. GET ONE. GIVE ONE.
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BUY ONE. GET ONE. GIVE ONE.

First + foremost—THANK YOU. Over the past few weeks, we have shifted a portion of our manufacturing efforts to producing certified medical-grade protective goggles + safety glasses for front line healthcare workers. PPE is in short supply globally, and eyewear is what we know best—so this felt like the clear way for us to contribute to the global cause during these unprecedented times.

Community is always Quay for us—so it was important to include + empower you. To distribute as many pairs as possible, we offered a BUY ONE, GET ONE, GIVE ONE program on all of our global Quay sites from April 10th-13th, with each purchase representing an additional eyewear donation. As a result, we are proud to announce a donation of over 30,000 pairs of eyewear to be distributed to front line healthcare workers across the globe, from the US to Australia to Europe. We’re overwhelmed and filled with gratitude by your emphatic support of our effort, and are so grateful for the opportunity to distribute thousands of pairs of goggles + glasses to institutions like:

 

Mount Sinai Health System, New York, NY

NYU Langone Hospital, New York, NY

UCLA Health, Los Angeles, CA

Jefferson Health, Philadelphia, PA

Methodist Hospital, Omaha, NE

Children’s Hospital of Orange County, Orange, CA

Swedish Medical Center, Englewood, CO,

Mercy Medical Center, Merced, CA

Royal Melbourne Hospital ED, Victoria, Australia

 

Frankston Hospital, Victoria, Australia

 

Cabrini Hospital, Victoria, Australia

 

Box Hill Hospital, Victoria, Australia

 

Monash Medical Centre, Victoria, Australia

 

Brisbane Royal Hospital, Queensland, Australia

 

+ more 

 Bec (ICU doc) Jess and Vlad (ICU nurses) Cally (ICU doc)

Jess(ICU nurse) and Cally (ICU doctor)

Louise, Nurse

 

Once again, louder for the people in the back—thank you. Together, we are making a difference.

 

Xx, 

Quay

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